MAKATI CITY, Philippines – Mobile technology is considered to be an invaluable tool possessing the power to change the way people connect, communicate, and interact with one another. Through mobile literacy, new opportunities are made available making life easy, fun and engaging for all.
Last February 2018, Asia Society for Social Improvement and Sustainable Transformation (ASSIST) partnered with HAPINOY, a social enterprise that trains women in the Philippines to improve their business practices to better manage small neighborhood convenience stores which are more locally known as sari-sari stores.
This partnership involves the co-development of mobile literacy modules to encourage women to invest in smartphones as a practical tool for better financial and household management.
These modules are specially designed for women aged 40 to 65 years old living in the lower socio-economic class where internet access is limited.
“With mobile technology, new opportunities will be made available to these mothers, which will help make life easier for them as they manage and grow their businesses,” said Maryanne Mendoza, DigiBayanihan Program Manager.
Under the flagship program of ASSIST, DigiBayanihan aims to promote digital-enabled learning by augmenting the wealth of information available online that is valuable and bespoke to Filipinos in need. With a mission to help Filipino microentrepreneur mothers or ‘nanays’ level up and grow their businesses, there will be six (6) modules entirely produced in the Filipino language, to be taught by HAPINOY facilitators in workshops that will teach a community of Filipino mothers or ‘ nanays ’ become mobile literate and later become relatively stable and financially competitive.
This partnership presents a great opportunity for microentrepreneurs, most especially Filipino mothers or ‘nanays’ who will now receive information that is directly targeted at them in a language they will fully comprehend and understand. These learning modules will be available online beginning March 2018 in the newly designed DigiBayanihan website and portal.
For more information, please visit: www.digibayanihan.org.
