The Fairtrade movement in the Philippines has been around for more than two decades but only few producers, especially farmers, are aware of it. Part of the goal to change this, is to form a Fairtrade Marketing Organization (FMO) in the Philippines that will promote fairtrade certification and increase the sales of fairtrade products.
ASSIST in partnership with FLO-Cert, OURFood and SIGNAsia implemented this project to support the establishment of FMO and increase awareness on the benefits of fairtrade to farmers and businesses.
ASSIST developed awareness raising materials on fairtrade, including international standards for small producers and the certification process. This was achieved through the conduct of workshops, forums and a market research; and strategy to identify commercial partners. The project also secured the commitment of future fairtrade product retailers in the Philippines. Two workshops were conducted in the Visayas region (Bacolod and Cebu) to provide basic information about Fairtrade International, FMO, standards for small producers and the certification processes. This was attended by civil society organizations (CSOs), including farmer organizations and small businesses.